Marketing Plan 101
How to Quickly Work Out a Marketing Plan and Cost/Price per unit.
Work out a basic Marketing Plan and Cost/Price per unit that will give you a QUICK idea of what it will take to reach the goals of your financial business plan.(Includes spreadsheet samples for study and workout.)
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You've been thinking about starting your own business. You’ve worked out a basic business plan to see what it will take to start and operate your own business...
Now you want to work out a marketing plan to achieve the business figures you came up with in your business plan, and you want to figure out what your cost/price per unit should be.You might be saying to yourself, "I have no idea where to begin to do that".
Well, this is where the “Marketing Plan 101 – The First Step” comes to the rescue. And the most encouraging thing is that this system is QUICK and EASY to work out. You will not have to spend endless hours of strenuous calculations or have to pay someone to do it for you.
Based on yearly and monthly figures that we needed to achieve in sales in order to make the business viable, you will be able to figure out the number of units you will need to sell to achieve those figures.
You will be able to figure out the price at which you will need to sell those units in order to achieve those figures.
Hi...This is Diane Hoffmann, author of "Marketing Plan 101 – The First Step".
One of the reasons to avoid doing a business plan, is that many folks are uneasy by the prospect of such a laborious undertaking. But it need not be laborious – it should be fun. Starting and running a business should be fun and preparing to start and run a business should be fun.
The reason I wrote “The First Step” series is to put the fun into the work. First of all, as I always say with my introduction of my business plans, you don't need to have an extensive plan at the very beginning.
You just need to satisfy yourself (before doing a big plan to satisfy bankers or investors), that YOU feel comfortable starting a business. From that initial stage you can go to the next step and expand it into a full presentation format.
That is why I put together a series of “first” steps that will lead you through the process of a financial business plan.
The "Marketing Plan 101 – The First Step" will show you how to :
1) figure out how many units you will need to sell to meet those monthly dollar values
2) get an INSTANT knowledge of the sales activities required to make your projected sales income
3) find out if you can sell these numbers of products /services every week
4) analyze who will be buying these products and services that you offer
5) spread out your expected sales throughout the first months of the first year of projection
6) plan for the 3 types of selling level considerations
7) calculate the unit cost/price to cover all 3 types of selling levels
8) understand and adjust the figures to suit your own projection
9) monitor and adjust sales according to time performance
10) work out various scenarios to fit your own projection figures
Why did I write this in easy steps?
I've written a few books and I am now making a lot of my existing material available into easy to follow e-books for the convenience of busy people like yourself who want to take advantage of today's internet access.
I give seminars on starting and operating a business and it is amazing how most people who come to the seminars have no idea what it'll take to get into business or how to even get a quick vision of it.
Because they can't "see" how much money it would take, many who don't go to a seminar give up believing that it could be possible to start a business -- before they even look into it far enough to open the window of opportunities.
Or else, they think a few sales will be enough to start and carry on business only to find out later that the sales didn't even cover expenses - let alone a salary!
True fact
I know so many people who have written a book for example and put a retail price on it of $15.95 – just a nice figure picked out of the air. They start selling it and find out that there is no money to cover the cost of marketing, sales, overhead, etc.
They’ve wasted a whole year before they figure that out and then they have to start all over again, increasing the price to try and make it work. It is much harder to increase the price of a product than to decrease it.
In other words when you calculate your cost/price per unit, you make sure it covers all the expenses at the beginning. If you don’t have all those expenses yet, you can always offer a “Launching Special” of 50% discount in your first year. This makes a good start-up promotional thrust.
Then when your expenses start o mount in year 2, you drop the discount and fall back on your existing retail price.
Sales levels considerations
As part of the marketing planning, the book includes the importance of the 3 types of selling level considerations and calculation.
Most folks will only look at the Level 1 cost/price calculation. However there are two others that must be included in the calculation. Otherwise, you will find yourself short later on in the development of the business.
The next Levels 2 and 3 are necessary in order to prepare for the larger volumes of selling through distributors or affiliates. If you don’t prepare for this in advance, you will find yourself having to reinvent your whole cost/price structure.
But it’s not just a matter of “preparing” for that -- it is a planning in advance for strategic marketing.
Here is the index of what the e-book covers:
*Business plan reference, page 4
*Units to sell per month, page 5
*Who will I be sellling to? Page 6
*Monthly Projection, page 7
*Weekly Projection, page 8
*Year 2 and subsequent, page 10
*The 3 levels sales marketing consideration, page 11
*Price consideration, page 12,14,15
*Adjustments, page 13
*Price/cost per unit, page 16-17
*Closing remarks, page 18
New link coming soon...
Sincerely yours,
Diane M. Hoffmann
Hoffmann-Rondeau Communications.
Marketing Plan 101
P.S.: Don't put it off. Now is the time. If you really, really want to start your business, this is the place to begin -- THE FIRST STEP. Start now. You'll be ready!
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